Brand Philosophy

APESTOMEN™ (apes-to-men) is a Singapore based men's grooming and lifestyle fashion brand dedicated to the continuation of men’s evolution, one step at a time.

The modern man is not the last stage of Darwin’s evolutionary process! A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life.

The modern man comes in many forms, though always with a positive outlook of life, striving through life in quiet confidence and always impeccably groomed. We consider these hallmarks of the modern man.

Several million evolutionary years may have separated us from our ape ancestors, but after some drinks at the bar even the most sophisticated of us can still act like one. But fret not my friends; APESTOMEN is all decked out to assist you in enhancing your life in the moments in-between.